Who we are


Tonya Browning and Jeff Heinzelman co-founded Bet Track or Trade with a vision of demystifying sportsbook wagering and have developed an exciting software platform that provides an extremely functional and entertaining offering for both the serious and occasional sports gambler. They both have long careers enhancing the customer experience through technology.

Tonya owns the company, leveraging her engineering and design background from companies like eBay, PayPal and Visa. She also taught user experience design at the University of Texas at Austin. Tonya is a seasoned technology leader with an extensive track record in user experience (UX) design, usability, engineering management, interaction and accessibility. Her leadership has been responsible for the successful delivery of products, sites and mobile devices as well as the management of enterprise systems, vendor relationships and large global cross-functional teams.

Jeff is a veteran leader with a vast background in financial services, technology and team leadership who has helped companies like Merrill Lynch, Hibernia Bank and Pioneer Financial Services realize significant, deeply rooted business growth with innovative technology solutions. Jeff’s passion is developing and delivering business strategies based on his three favorite things: people, process & technology which have led many organizations to grow their business through channel expansion, process efficiency and employee culture.


Doug Fundator is a result-driven business leader with 20+ years of experience, possessing extensive sales management, business development, and product development skills in the gaming industry. Doug is a strategic thinker with a proven record of opening new markets and launching new business strategies utilizing the latest technologies. He has extensive experience in consultative selling and assisting sales teams to exceed their sales goals. And most importantly, he is a lifelong fan of the Chicago Bears.

Development and Design

The team of developers and designers working on the project hail from Austin and Las Vegas. The platform is currently English-only, but designed to support multiple languages. The team has extensive experience building enterprise level software applications that can handle extreme volume and scale accordingly. They have deep expertise in secure payments technologies.